Why Brands for Start Ups?

Mr. Sanjay Chakraborty conducted a seminar on “Why Brands?” for PGDM-BE students at EDI campus. Mr. Chakraborty is the Associate Vice President of Triton Communications.

Sanjay started by saying that- Advertising is nothing but communication. It is a communication for a product, service, person or place which inspires its target audience to consider it while making a purchase. Advertising is not just an art, but it is a blend of both art and science. The main object of any advertiser is to make the consumer consider the brand.

According to Sanjay—Brand is nothing but a relationship of trust with the customer. In order to make a brand, it is necessary to have a vision. From the very initial state it is necessary to have a differentiating factor which builds the brand image. The tangibles as well as intangibles associated with any product plays a significant role in creating a brand.

He said that usually start ups don’t have big budgets for advertising and building a brand image so he recommended to build a  bond with the customers over the years.

Also there are a lot of myths associated with brand building and the startups should be very clear about what image they want to convey, and whom they want to convey it. Both “Masses” and “Classes” are equally important however the way of presenting and communicating your brand to them is very different.

He gave various examples from the industry to substantiate all his teachings and the students were really delighted with the seminar and the way in which it was conducted.